Social media has changed the way a society function as the way people communicate together. Social media marketing can be defined as the use of social media and networks to market company’s products or services. As now we can see Facebook and Instagram began to deliver the option of putting products in the market section. A survey has showed that there are around 4.33 billion active users on social media around the world which means that your target audience is surely available of platforms of social media.

Starting with the advantages of involving in social networks it helps in gaining brand recognition which is one of the important goals for a company. And it’s known that customers prefer to purchase from known brands that are familiar with. Social marketing will attract customer’s attention in any time thus help in building the brand recognition in a simple and effective way.  As it helps in increasing sales since more consumers are going to see your products thus have more opportunities to sell items. Another advantage is it helps in measuring success with analytics. Google analytics is a tool used to measure the most successful social media marketing efforts and determine which ones to continue with and which one to avoid. So, you’ll see where your target audience are. Not to forget that by using social media you’ll be able to create a page to use and download what you have and when you want to invest the amount is not too much big. Moreover, it is a way to gain marketplace insight. Being active on social media you’ll be able to know more customer’s interests and opinions and follow new products and services trends. Social media is considered a platform for networking and communication. As Customers like receiving a personalized answer and not an automatic when they talk or state comment. Interacting with each customer one by one it makes them more loyal and they like to keep buying your products and services. 

You know that there is always a dark side to everything, and social media is no exception. Beside the advantages there is also disadvantages. Being on social media means showing yourself to all kinds of people which especially people whose aim is to damage brand’s reputation since they think the easiest thing is to post negative comments and can spread by the media quickly. Another one is that add is everywhere whatever you want to open or want to do add is always available which something annoys people and let them not to shop anymore. However, it’s time consuming and need to always be active. It takes time to understand each application you want to use and see how you can attract more customers. People always look for new things and need you to reply quickly or they’ll n. Longer interested in the item. 

In conclusion, social marketing has its advantages and disadvantages. It is very easy to start posting and having a page but what is most important is to continue and really benefit from this type of marketing. You have to set a plan, see who are your customers and manage you work and time so you can see the only bright side.